Productions

As a brand-side creative lead for Allegiant, I collaborated with agencies and internal teams to ensure all productions aligned with our visual identity, tone, and goals. I helped shape campaign concepts, guided styling, provided on-site creative direction, and led the development of supporting assets including out-of-home, digital ads, and still photography.

These campaigns reflect my ability to maintain and elevate brand storytelling across multiple channels.

Carrie Underwood Campaigns

Agency & Production: R&R Partners
Filmed at: Vū Las Vegas

I served as one of the brand-side creative leads on this high-profile partnership. I developed the “Nonstop Life” line, which became the foundation of the campaign’s message, and helped shape the small-town girl theme featured in the “Windows” spot. For “A Moment of Truth,” I provided on-set creative oversight, guided wardrobe styling, ensured brand alignment throughout the shoot, and led the still photography direction. I also designed supporting campaign assets, including digital ads, print, and out-of-home placements.

Nonstop Life Campaign

Agency & Production: R&R Partners

This campaign was built around the Nonstop Life tagline, which I created to reflect Allegiant’s core brand promise. I served as a brand representative and provided creative oversight and input throughout the project. During the concept phase, I participated as a reviewer and helped shape the final direction in collaboration with the agency. I was on set during production to ensure the visual tone, messaging, and brand voice remained aligned with Allegiant’s identity.

Don’t Fence Me In Campaign

Creative & Production: Luke & Wonder
For this campaign, I acted as Allegiant’s on-site brand representative. I created the core message, “Life is a Trip. Live it Nonstop,” which guided the spot’s concept and tone. During the shoot, I provided creative direction to ensure visuals, styling, and talent direction remained aligned with our brand identity across every scene.