Integrated Campaigns
From national fare sales to entertainment partnerships and sports sponsorships, I developed integrated marketing campaigns spanning digital, social, web, email, environmental graphics, inflight, and experiential activations. Each campaign was designed to work cohesively across every customer touchpoint while adapting to the unique goals of each promotion or partner.
These campaigns extended Allegiant's brand beyond traditional advertising—creating memorable experiences that reached customers across digital, physical, and entertainment environments.
SpongeBob
Partnered with Paramount to develop a fully integrated campaign supporting The SpongeBob Movie: Sponge on the Run, spanning web experiences, sweepstakes, stadium activations, aircraft livery, inflight marketing, and digital advertising.
SpongeBob Adventure Giveaway
Built a bold, geometric promotional system for one of Allegiant's largest annual sales, executed across homepage experiences, digital advertising, paid social, and mobile.
OOH Activations
Designed animated digital out-of-home creative for high-profile placements at Allegiant Stadium and T-Mobile Arena, supporting the SpongeBob Cyber Monday campaign.
Onboard Activations
Extended the SpongeBob partnership into the onboard experience through custom aircraft livery, inflight magazine, and co-branded snack packaging, creating a cohesive brand experience from booking through arrival.
Raiders
Developed integrated campaigns supporting Allegiant's partnership with the Las Vegas Raiders, extending the brand across fan experiences, destination marketing, giveaways, digital advertising, and stadium activations.
Raiders Fan Packages
Designed digital marketing assets promoting official Raiders travel packages, integrating flight, hotel, and ticket offerings into a cohesive booking experience.
Campaign Key Art
Created campaign key art through custom photo compositing, blending photography, and environmental imagery into cohesive advertisements for the Raiders Training Camp program.
Touchdowns for Touchdowns
Created a sweepstakes campaign connecting Raiders game performance to customer rewards through web, email, paid media, and promotional landing pages.
Seasonal Campaigns
Rather than treating promotions as isolated advertisements, I developed scalable campaign systems that carried across homepage takeovers, paid social, email, digital display, and mobile experiences. Each campaign established its own visual identity while remaining consistent with Allegiant's broader brand system.
Cyber Monday Sale
Built a bold, geometric promotional system for one of Allegiant's largest annual sales, executed across homepage experiences, digital advertising, paid social, and mobile.
See America Sale
Created a patriotic campaign identity celebrating domestic travel through custom illustration, typography, and integrated digital placements.
