Allegiant Brand System

Overhauled Allegiant’s visual identity by establishing a cohesive, contemporary brand system that elevated design standards across all customer touchpoints. The redesign unified previously disparate elements into a clear and recognizable brand language. This strengthened brand awareness, streamlined execution, and enhanced customer perception. I also helped develop Allegiant’s core taglines, including “Low Fares. Nonstop Flights.” and “Nonstop Life,” and created use-case rules and lockups to ensure consistent application across campaigns and platforms.

My Role

Led design direction for the updated brand guidelines
Developed a unified visual system across print, digital, and environmental touchpoints
Defined color standards, typography, photography, and layout systems
Helped craft and systematize brand taglines and lockups for consistent messaging
Worked cross-functionally with marketing, product, and vendor teams to ensure adoption

This system significantly improved brand consistency, elevated visual impact across channels, and enabled more efficient, cohesive creative execution company-wide.

Before:

After:

The original visual identity lacked cohesion, modernity, and clear usage standards, which led to inconsistent execution across channels. The redesigned system introduced a unified look and feel, with clear rules for tone, typography, color, and imagery. This transformation strengthened brand recognition, improved usability, and elevated Allegiant’s presence across every customer touchpoint.

Ticket Counter Signage System

As part of Allegiant’s refreshed brand system, I led the design and rollout of updated ticket counter signage across 50+ airports, transforming key customer touchpoints with a modern, cohesive brand experience. This effort focused on improving brand consistency, visibility, and first impressions at key customer touchpoints. I worked cross-functionally with airport affairs, vendor teams, and project leads to manage creative execution, file handoff, and phased installations.

My Role

Designed and delivered updated signage at 50+ airports
Collaborated with airport affairs, vendors, and internal teams to manage rollout
Partnered with vendors to uphold quality and brand standards
Supported phased rollout through progress tracking and executive reporting
Optimized scope and budget while ensuring visual consistency

This system-wide rollout improved brand cohesion at key customer touchpoints, enhanced the airport experience, and was delivered efficiently across 100+ stations while staying under budget.