Premium Product Ecosystem
Centered around Allegiant's Extra product, this work transformed a collection of individual assets into a connected premium experience spanning digital booking, airport operations, onboard service, and branded products.
Designing a connected premium travel experience from booking to boarding and onboard service.
Product Identity & Digital Experience
I developed the Extra product identity, from naming and logo design to a scalable visual system, creating a bold orange-to-yellow gradient that made the product instantly recognizable across the booking experience and throughout the customer journey. The identity was designed to capture attention, clearly distinguish premium touchpoints, and scale consistently across digital and physical environments.
Extending the Product Onboard
With the identity established, I extended the Extra visual system throughout the onboard experience. From reserved overhead bin graphics and branded crew tools to complimentary snack packaging, every touchpoint reinforced the premium product while supporting a consistent experience for both passengers and flight attendants.
Priority Touchpoints
I expanded the Priority visual system across airport signage and boarding passes to create a more cohesive premium experience. Boarding passes incorporated a color-coded hierarchy that visually distinguished each Priority tier, making benefits like Extra immediately recognizable throughout the airport journey.
