Allegiant Extra & Priority Experience

To support the launch of Allegiant Extra, a seat upgrade product offering more comfort, convenience, and perks, I developed a complete brand and experience system spanning physical environments, inflight elements, digital platforms, and customer communication. As part of this initiative, I also led the visual refresh of Priority status, a key benefit of the Extra product, to improve visibility and wayfinding throughout the customer journey.

The updated design system improved product visibility, enhanced the premium experience, and strengthened brand recognition across every stage of the customer journey.

Extra

I created the brand identity and customer-facing experience for Extra™ with the goal of offering a premium yet approachable product. The visual system was designed to stand out within Allegiant’s core brand while maintaining overall alignment.

My Role

Designed the logo and brand identity for Extra™
Created aircraft bin signage in collaboration with engineering for fleet-wide compatibility
Provided art direction for lifestyle photography and handled all post-production editing
Designed branded snack packaging for the complimentary inflight offering
Produced digital ads, email assets, and the web landing page
Worked with UX to redesign the seat selection interface, improving product visibility and conversion

Priority Visual System

As part of the product experience, I rebranded Allegiant’s Priority boarding status to improve recognition and clarity across the travel journey. The updated design system supports both print and digital environments and reinforces the benefits of the Extra product.

My Role

Developed new Priority color system using orange to distinguish key touchpoints
Redesigned the mobile boarding pass to clearly display Priority status
Led the redesign of gate signage for faster passenger recognition and queue flow
Created updated signage for ticket counters in both print and digital formats