Onboard Brand Experience
As Allegiant evolved its onboard experience, I led the creative development of a unified brand system spanning retail products, passenger communications, and crew tools. From product naming and packaging to seatback materials and sales enablement, each element was designed to work together—creating a more premium, recognizable, and seamless experience for both passengers and crew.
A connected brand system that elevated the passenger journey while improving clarity, consistency, and operational efficiency across the cabin.
Building the Retail Experience
The retail experience began with a complete redesign of Allegiant's onboard snack program. I developed the product architecture, naming strategy, and packaging system, creating a scalable retail identity that elevated the perceived value of the onboard offering while remaining operationally practical.
The packaging was designed to perform both as retail branding and as part of the passenger experience. Strong color differentiation simplified product recognition while the clean visual system created a more premium presentation throughout the cabin.
The retail system extended beyond packaging into the onboard service experience.
Extending the Brand
To expand the onboard retail offering, I developed the Altus Sol private-label wine brand—from naming and identity exploration through production-ready label design. The visual language complemented the broader retail system while introducing a premium beverage experience.
Equipping the Crew
The onboard brand extended beyond customer-facing products into the tools used by flight attendants every day. I designed the branded iPad sales case to reinforce the same visual language throughout the onboard retail experience.
Passenger Communications
Beyond retail, I redesigned Allegiant's suite of onboard communication materials to create a more cohesive passenger experience. Every touchpoint balanced operational clarity with brand storytelling—from safety information and inflight menus to editorial content.
BEFORE
AFTER
The onboard magazine was reimagined as Nonstop Life, replacing the previous publication with a more modern editorial identity that better reflected Allegiant's evolving brand and destination-focused storytelling.
The safety card system was redesigned for improved visibility, faster aircraft identification, and greater durability while maintaining a consistent visual language across the fleet.
A redesigned menu system increased product visibility, simplified navigation, and created more opportunities to highlight featured products and seasonal promotions. The modular system balanced operational flexibility with a more engaging customer experience.
