Snack Box Rebrand

I led the end-to-end redesign of Allegiant’s inflight snack boxes, including packaging systems, naming, illustration, and brand integration. Collaborating with marketing, product, and vendor teams, I ensured the final design aligned with brand goals and operational needs.

​

The new system features bold color coding, clear labeling, and custom illustrations. I also developed the “Nonstop Eats” branding and box names to reflect contents and reinforce Allegiant’s nonstop service message.

 

This redesign significantly improved the visual appeal, functionality, and customer engagement of Allegiant's inflight snack offerings.