Brand in Motion
Aircraft are among the most recognizable expressions of an airline's brand. This collection explores how Allegiant's identity can be translated across the fleet through livery concepts that balance brand recognition, visual impact, and operational considerations.
Explored scalable fleet branding concepts that translate Allegiant's identity into one of its most visible customer touchpoints.
Sarasota / Bradenton Livery
I led the design for this colorful aircraft, created in partnership with the local convention and visitors bureau. The bright teal background was chosen to capture the tropical, ocean-side vibe of the destination. I included a sea turtle and manatee to highlight some of the area's most beloved marine life.
Together We Fly Livery
This one was especially meaningful to me. I worked with our People Services team to create a survey where employees could share words they felt represented Allegiant. I used those words to build a tone-on-tone pattern across the plane and added our internal message, “Together We Fly,” to celebrate everyone who keeps us moving.
Raiders Livery
For this special partnership, I supported the brand team by helping pinpoint the metallic silver paint that matched the Raiders’ helmets. I also designed a custom silver version of our sunburst logo for the tail, which makes this aircraft one of a kind in our fleet.
