CARA HOLT
Aircraft Liveries
Designing aircraft liveries is one of the most unique and rewarding parts of my role. I led the design for the Sarasota/ Bradenton livery and the employee-inspired "Together We Fly" aircraft, and assisted in bringing the Raiders livery to life. Each project was a true collaboration with internal teams, community partners, and Allegiant crew members. Together, we transformed big ideas into bold, memorable designs that celebrate the people, places, and partnerships behind the brand.
Sarasota / Bradenton Livery
I led the design for this colorful aircraft, created in partnership with the local convention and visitors bureau. The bright teal background was chosen to capture the tropical, ocean-side vibe of the destination. I included a sea turtle and manatee to highlight some of the area's most beloved marine life.




Together We Fly Livery
This one was especially meaningful to me. I worked with our People Services team to create a survey where employees could share words they felt represented Allegiant. I used those words to build a tone-on-tone pattern across the plane and added our internal message, “Together We Fly,” to celebrate everyone who keeps us moving.


Raiders Livery
For this special partnership, I supported the brand team by helping pinpoint the metallic silver paint that matched the Raiders’ helmets. I also designed a custom silver version of our sunburst logo for the tail, which makes this aircraft one of a kind in our fleet.

