CARA HOLT
Inflight Print Suite
To unify the onboard experience, I redesigned Allegiant’s full suite of inflight seatback materials, including the inflight menu, safety cards, and onboard magazine, to create a more cohesive, branded inflight experience. Each piece balances operational functionality with customer engagement and is connected through a cohesive visual system.
Clearer visuals, consistent branding, and thoughtful layout improved crew efficiency and elevated the overall passenger experience across all seatback materials.
The original seatback materials lacked cohesion, brand alignment, and visibility. Each piece functioned independently with inconsistent design and limited passenger engagement.
Inflight Magazine
The magazine was rebranded from Sunseeker to Nonstop Life to better reflect Allegiant’s voice and connect with passengers. A refreshed cover design and lifestyle-focused editorial direction aligned the content more closely with the airline’s brand.
Safety Cards
Redesigned for clarity, durability, and quick identification, each card is color-coded by aircraft type and optimized for visibility in various seatback pocket styles. The updated system improved crew efficiency and reinforced brand consistency.
Inflight Menu
A new trifold seatback menu replaced the hidden magazine insert, increasing product visibility, improving customer awareness, and contributing to higher inflight sales. Bold branding and clear organization made the menu easier to navigate and more engaging. I also designed a single-page card to spotlight featured products and seasonal promotions, offering another opportunity to boost onboard purchases.